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How the UltraBOOST Saved adidas Lifestyle

Hypebeast - 1 May 2020 20:54
How the UltraBOOST Saved adidas Lifestyle The year was 2015, and the world of footwear was in flux. The retro runner craze of the early '10s had begun to lose steam, old-school basketball sneakers were seemingly mired in mediocrity and Kanye West, fresh off a frustrating deal with Nike and in a new partnership with adidas, was evolving into the omnipotent footwear deity he is today. Amid these shifting tides, a high-performance running shoe dubbed the adidas UltraBOOST quietly made its debut.Featuring a soft, springy BOOST foam footbed ...
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