Hypebeast -
1 May 2020 20:54

The year was 2015, and the world of footwear was in flux. The retro runner craze of the early '10s had begun to lose steam, old-school basketball sneakers were seemingly mired in mediocrity and Kanye West, fresh off a frustrating deal with Nike and in a new partnership with adidas, was evolving into the omnipotent footwear deity he is today. Amid these shifting tides, a high-performance running shoe dubbed the adidas UltraBOOST quietly made its debut.Featuring a soft, springy BOOST foam footbed ...
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